Case Study

No On 53

No On 53

It's Dangerous.

In 2016, SCN was media consultant for NO on 53, which would have attacked bond financing for local infrastructure projects. With a favorable ballot description, early polling put Prop 53 in the sixties with high odds of passing. The campaign overcame this deficit with a focused TV advertising campaign that regionalized the message and emphasized the initiative's negative safety impact and harm to local control. The pivotal closing argument was carried by Governor Jerry Brown, who highlighted the broad coalition of opponents and succinctly summed up the case: "Bad for California."

No On 53